Neuroeconomic Decisions in Cocoa Producers: Impact of Cooperative Innovation Methodology on Prospecting for Fair Trade Organic Niche as an Incentive for Agricultural Sustainability

This article focuses on analyzing the neuroeconomic decisions in cocoa producers and impact of this methodology productivity fair trade organic population Nuevo Bambamarca, province Tocache, Peru. The main elements are incentive phase associativity, alignment to macro trends, prospecting country be exported to, type niche market, participation, innovation design prototype, standardization raw material technical specifications for collection, strengthening producer’s commitment, learning producer crop management, evaluation field. research study is pre-experimental, cross-sectional, explanatory, descriptive. experimental group made up 20 Cooperativa Agroindustrial Naranjillo obtained average a profitability 143 EUR per campaign higher than control conventional that did not belong cooperative who loss ?642 campaign, even with same purchase price 1.92 kg both cases during 2011 campaign. It concluded Hypothesis 1 met, it shows encourages respect group.